Play is what we do

Story is why we do it


Edwin McRae is a senior narrative design consultant who is ready and willing to help you with your video game, card game, board game, table-top roleplaying game, game book or any other gaming experience.

He has freelanced as a writer and narrative designer in the games industry since 2011 and written three non-fiction books on narrative design; Narrative WorldbuildingNarrative Design for Writers and Narrative Design for Indies. Edwin has also been a LitRPG author, a television screenwriter, a learning designer for game development courses and a drama teacher.

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Organizing Lore to Understand Lore

Narrative Designer, Edwin McRae, explores how the process of creating a lore bible or archive can be more valuable than the end result.

A Game World is a Playground

An insight from narrative designer, Edwin McRae, on how to design the "fun" into your video game world.

Punchy Writing Portfolios for Games

How to create an impactful portfolio that shows off your game writing and narrative design skills.

AI NPCs - How will they impact interactive storytelling in video games?

Edwin considers NVIDIA and InWorld's Covert Protocol announcement and the potential impact of AI NPCs on human creativity in the space of character-driven game experiences.